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Simone Rocha will be celebrating a new milestone with the opening of a brand-new store in Hong Kong this July.

The Hong Kong store will be the third standalone Simone Rocha store since its first store opening in Mayfair, London in August 2015 which was followed by a second store opening in New York two years later in February 2017. With each new store, Simone takes the opportunity to create an intimate and unique retail atmosphere that offers her customer a chance to engage with the clothes physically and to experience and understand the fabrications and embellishments up close as well as exploring the narrative of her collections.

The 900-square-foot store located on Ice House Street, Central is a joint venture with I.T Group and will feature Simone’s signature Perspex furniture and hand-made sculptures, a balance of craft and modern materials that will be reimagined within the store each season. Alongside these interiors will be hand-molded floral cornicing, pink marble and curated art pieces – including works by Ren Ri and Francis Bacon.

The store will explore continued inspirations of art, family, nature, Ireland and Asia through the store’s design and displays. It will be a platform to present the full range of product that the collections offer, including ready-to-wear, bags, shoes, knitwear and jewellery.

Simone Rocha, “I am very proud to be opening my first stand-alone store in Hong Kong, with the support of I.T Group after our long-term relationship of eight years. Their belief in my vision and creativity makes me very excited for our upcoming journey together.”

“The unique aesthetic and brand values of Simone Rocha have always been in line with the philosophy and vision of I.T Group. We see great potential in the brand’s development in the Greater China market, and it gives us great delight to partner with Simone Rocha in opening the label’s first store in Asia,” said Kar-Wai Sham, Executive Director and CEO of I.T Group.

Simone Rocha Hong Kong store

10 Ice House Street, Central, Hong Kong

Opening Hours: 11am – 8pm

Tel: +852 2526 8250


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