DAY OF THE DEAD
Trendsetters are celebrating Day of the Dead
Learning how to cope with mortality has always been a central preoccupation of human existence. To the pre-Hispanic cultures, the dead were considered as members of the community and hence it was seen as disrespectful in these cultures to mourn.
Day of the Dead is a celebration of life, remembering the dead and honouring ancestors with love and respect. Originating in Aztec era in the 16th Century, Day of the Dead came from the Aztec belief that death is merely one part of human existence.
They also made ritual adorations and offerings to their Goddess Mictecacihuatl (literally translating to Lady of the Dead) for deceased children and adults. Some of these rituals are reflected in today’s celebrations. Falling on the first two days of November, Day of the Dead coincides with the Catholic holy days of All Saints Day (1st) and All Souls Day (2nd).
Whilst there are many stories, the popular belief is that during Day of the Dead, the deceased have a divine permission to visit friends and relatives on earth to once again enjoy the pleasures of life.
HOW IS IT CELEBRATED IN MEXICO?
On the 1st and 2nd November, Mexicans gather to host celebrations across the country, from parades through to parties, everyone comes together to sing, dance and make offerings to their lost loved ones. The occasion is a joyous and elaborate celebration of life, rather than a sober mourning of its passing.
Creating a colourful ‘Death Altar’ is a focal part of the celebration, where Mexicans welcome deceased loved ones with brightly coloured flowers, gifts and offerings. The altars are decorated with sugar or chocolate skulls, flowers and photos of loved ones.
DAY OF THE DEAD PERFECTED BY PATRÓN
Respecting tradition is key. Celebrating Day of the Dead with Patrón ties together Mexican tradition with global relevance.
Celebrating Day of the Dead with Patrón brings together the authentic elements that will resonate most strongly internationally.
Here we support your upcoming party with delicious Patrón cocktail idea:
Sweetcorn Old Fashioned
2 oz Patrón Añejo tequila
0.5 oz Caramel sweetcorn syrup
2 dashes Angustura bitters
+Orange peel for garnish
Build and stir over ice